I’ve written before about Simon Berry’s extraordinarily effective Colalife campaign using social media to encourage and persuade Coca Cola to use their distribution system to get simple medicines to children in Africa. Simon has used Facebook, Flickr, Twitter, blogs – and the BBC – to recruit support, engage Coca Cola, get to understand how their system works, and then receive an invitation to Dar Es Salaam. The trip was partly to join a 2-day stakeholder meeting about research into wider use of the distribution system. read more »