The Community Engagement Pyramid

The Widerearth blog believes you can simplify the way most people engage with online communities into five simple stages:

  1. Everyone starts off as Visitors, either because they were invited or because they stumbled upon your community;
  2. They may sign up to become Members if there is a clear cost/benefit;
  3. If they are moved into action, they will become Contributors of content;
  4. With enough positive experiences they evolve into community Evangelists, inviting others to join;
  5. And finally, they may step up as community Leaders.

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