Social media shifts the nature of professionalism

The exchanges I wrote about here – How Twitter can trip up a blogging boss – have led to a far more thoughtful post from Bob McKee, CEO of the Chartered Institute of Library and information Professionals, on how professional bodies have to find ways “to foster interaction between the unofficial and convivial conversations of social media and the formal systems which make up the “official channels”. He says that engaging with social media is actually about rethinking the way we do professionalism.


  • March 11, 2009 - 8:13 pm | Permalink

    I’ve been wittering on a bit recently to anyone that will listen about that value in non-professionalism: informal, good enough type stuff that people feel comfortable with and can engage with, without feeling patronised or scared off.

    If something is too professional, people won’t want anything to do with it: stuffiness and boringness spring to mind. Equally, unprofessional will put people off because it’s half baked, poorly presented and not worth the effort.

    Non-professionalism is somewhere in between, well into ‘worse is better’ territory.

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