You don't need a website for online presence

Two stories illustrate why is may be more valuable to be in lots of different places online, than on a conventional web site. First BBC journalist and online community expert Robin Hamman recaps a meeting about taking TV content and discussion online:

The other day I met with some work colleagues to discuss their proposal for a new blog related to a weekly regional television programme. When the hour was over they left not with a well formed blog proposal but with a handful of vague ideas about how they might get production staff and journalists working on the programme to actually start using some social media tools, in particular, as part of their process.

The idea is simple: think closely about how you can use third party tools, content sharing services and social networks to create content out of existing processes.
So, for example, a journalist researching a story online is likely to want to bookmark anything they might want to revisit later. Using instead of saving these bookmarks locally in a browser or text file means those bookmarks are (or can later be) shared with others, thus creating content out of the research process with little, if any, additional effort.

Robin also explains how you can upload and tag images, audio and video on third party services like Flickr and YouTube, where people may be more likey to find them.
Robin also highlights a story from Paul Bradshaw’s Online Journalism blog. One of Paul’s students, Charlotte Dunkley, looked at the online usage patterns of her target audience of 15 to 30 year olds in Birmingham and found that having a web presence, and getting noticed online, requires having content, and participating, in the places where your audience is. Not necessarily in creating a place for that audience to come. They were in MySpace, Facebook an E-bay – so that was the place to go.
Paul explains why such an approach makes sense:

Charlotte had been worried about her technical limitations and the lack of a website. Instead, she quickly realised that this wasn’t important – it wasn’t about building a big solid brick house, but about taking a bunch of caravans on tour, to where her audience lived online.

The good news from this is that you don’t have to create conventional website – although a blog is useful. The challenge is then how to operate across distributed communities. Ed Mitchell reflects on what this means in terms of facilitation if, for example, you are trying to track and interact with conversations happening in many different places. Even as an individual it can become difficult, as you start to monitor feeds of content from different place. We may see a lifestreaming backlash.

One role of the socialreporter may be to help organisations and individuals make sense of what is happening in many places.

Comments are closed.