Break open the walled gardens

Demolition ballThe Economist sees little future for walled garden social networking sites like Facebook and Second Life if they continue to restrict the flow of content across the Internet. A few years back we had AOL, Compuserve and Prodigy each providing their own subscription-based services, and look what happened to them:

Why stay within a closed community when you can roam outside its walled garden, into the wilds of the internet proper? Admittedly, it took a while for open and standardised forms of e-mail, discussion boards and file downloads—not to mention a new publishing technology called the world wide web—to match the proprietary, closed versions that preceded them. Today only AOL survives, and in a very different form: as an open web portal supported by advertising.

The Economist provides a more detailed analysis of the uncertain business models for social networking sites, which prompted me to wonder over here whether the walled garden approach will serve membership organisations well. I think it is another example of World 1 thinking.

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