The other day I wrote briefly about developments in the hyperlocal field, with news of the Institute of Community Reporters and Saturday’s Talk About Local conference. I checked in at the Media Trust’s Newsnet, and enquired about latest development in their project, which I’ve written lots about in the past. It is a communication flagship of the Big Lottery Fund People Powered Change programme.
The always-helpful marketing director Gavin Sheppard provided a very full update, which I’m delighted to quote here:
Hi David, interesting piece – totally agree with Gary’s views about the difference between citizen journalism and community reporting, and actually supports our view, I think, that it’s not as much what it’s called that matters as what people are doing and why it matters to them.
We’ve also been appointing more beacon projects, some of whom we’re working with intensively to help amplify what they’re doing locally and all of whom are great reference points for anyone interested in how this kind of thing is manifested in different communities.
We’ve launched a programme to support beacon projects with equipment and have been providing bespoke training and mentoring locally (Adam has a blog of some of the people he’s worked with). We’ve continued to increase the number of newsnet members, who are starting to use the online resources to develop their own local projects.
We’ve increased the number of UK360 community news shows to one per week and have had a great response from the 60 communities who have featured in the show as well as from viewers (“Having taken the time and effort to produce a short film that we believe is a cut above the usual community production, we looked around for other outlets that might help us to get our message across and were surprised to discover UK360 – a series with high production values that was already broadcasting on Freeview”) and even the Daily Mail (who say “This thoroughly worthwhile weekly magazine brings community stories to life”).
We’re also broadcasting London360, which is focused on untold community stories in the capital and is made by a team of volunteer young journalists, as well as a wealth of other community content through Community Channel online and on TV (Here’s the TV schedule), including our new Arts360 strand which aims to engage young people in arts and cultural reporting.
Community Newswire, which we provide in partnership with The Press Association, is up to full capacity and has already distributed more than 4,000 community and charity stories into the mainstream local, regional and national media around the UK. We’re going to start geo-tagging that content and making the feed more widely available also.
We’ve launched Local360 in beta at communitychannel.org, which currently contains stories from newswire, UK360 and London360, but which will start to include community reporter content from around the country uploaded via newsnet. This feed is being made available to other platforms and we plan to make it available to anyone who wants it, either for their own consumption or for publication on their own local sites etc.
We’re working with Will Perrin and his teams to further develop the newsnet resources and find our next round of beacon projects, and are supporting this weekend’s unconference. We are also working with Jacqui and her team at the Community Media Association to provide more outlets for their great content and with NESTA as a partner in their Destination Local project as well as a number of partner projects, such as the Village SOS events, at which we’re providing community media workshops.
Next steps for us are to get the Local360 content feed working well and finding new outlets for it, perhaps working with partner organisations to surface the content in innovative new ways, increasing the number of beacon projects and providing more support to them as well as highlighting them as an inspiration to other communities who may want to pursue community media, and supporting other organisations with resources, content and outlets to amplify their work and bring it to new audiences and increase their reach and impact locally.
With Newsnet focussed on links to mainstream media and TV output, as well as supporting beacon projects; accredited training from PVM, and Talk About Local’s growing network and hands-on support for sites, there’s a rich of complementary activities in the hyperlocal field.