Tag Archives: euromeduc

Old media declines … social communication entrepreneurs emerge

Conversations at the Euromeduc media literacy conference in Bellaria, Italy, confirmed for me that the story of media change is similar throughout Europe – on the one hand decline of some traditional big players, particularly newspapers, and on the other the increase in media created by individuals and small groups. I also heard about work in community media centres in Holland similar to that developing in the UK.

I first talked to two people who have a good overview of what’s happeningin local media. Peter de Groot teaches media economics, while Simon Strömberg works in the field for the Culture Administration in Stockholm. Both are also involved in the Media Coaches network that trains teachers, librarians, health workers and others to help children, parents and others use the web.
I was particularly interested in the implications for journalists seeing their jobs disappear, and for activists in local communities creating their own blogs and online communities. In the UK local activists are being supported by Talk About Local and Community Voices. read more »

Media coaches game a digital neighbourhood

I’m at the EuroMeduc conference in Bellaria, Italy, which is proving a great opportunity to meet a range of teachers, researchers, librarians and policy people interested in media literacy … which is helping people gain access, understand and use different media.

I’m contributing by running a couple of workshops using a version of the social media game developed earlier in the year with Ed Klute, who runs a network for media coaches around Europe. The coaches work part time in schools, libraries, and public services including police and health to help their colleagues use Internet tools and other social media. They are at the sharp end of media literacy – as Ed says, it no good having lots of policy and programmes if people in the classroom can’t deliver. First-hand support may be better than courses. read more »