Double inspiration at Chain Reaction

I had a splendid day yesterday at the Chain Reaction event, including a chance to catch up with Simon Berry and the Colalife campaign, and an opportunity to run the Social by Social game near the top of one of the office blocks in (read more...)

Twittermobbing Trafalgar Square for Colalife

If you are in central London this afternoon with a little time to spare, I suggest … no, urge you …. to pop along to Trafalgar Square and support the amazing Colalife campaign, which I’ve written about before. Simon Berry, family,  and many, many friends are organising a Twittermob (read more...)

Simon checks Colalifesaving pods on the front line

I’ve written before about Simon Berry’s extraordinarily effective Colalife campaign using social media to encourage and persuade Coca Cola to use their distribution system to get simple medicines to children in Africa. Simon has used Facebook, Flickr, Twitter, blogs – and the BBC – to recruit support, engage Coca Cola, get to understand how their system works, and then receive an invitation to Dar Es Salaam. The trip was partly to join a 2-day stakeholder meeting about research into wider use of the distribution system. (read more...)

Simon leaves ruralnet|uk – lucky Defra

Since the mid 1990s ruralnet|uk, led by Simon Berry, has been at the forefront of innovation using social media for social innovation – and not just in the countryside.

Now Simon has announced on his blog that he is moving on to take up a secondment in Government to work on Defra’s Third Sector Strategy and the new Greener Living Fund, and won’t be returning to ruralnet|uk when that ends. (read more...)

Can Coca Cola save children’s lives?

One in five children in developing countries die before they are five from simple causes like dehydration. My friend Simon Berry believes he has an idea that could help, as we discussed when we met yesterday to talk about the 2gether08 Festival (more below on that) (read more...)