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Is the Big Society appealing? Now there's some stats


The polling organisation Ipsos MORI have drawn on their extensive past research into people’s enthusiasms and motivations to give insights into how far citizens may want to join the Conservative plans for a Big Society, (previously covered here). Or anyone else’s call for more volunteering.

The chief executive of Ipsos MORI, Ben Page, is quoted as saying: “I don’t know what the Conservatives’ own polling and focus groups are showing, but our research shows that while people like the idea of the big society they are too busy doing other things to make it happen.

“It is not clear that the public wants to accept Mr Cameron’s invitation for greater involvement and local control”.

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