Double inspiration at Chain Reaction


I had a splendid day yesterday at the Chain Reaction event, including a chance to catch up with Simon Berry and the Colalife campaign, and an opportunity to run the Social by Social game near the top of one of the office blocks in Canary Wharf. A double dose of inspiration.  I’ve posted a piece about the game over here explaining how we took as our scenario the community below us.

I’ve written quite a bit before about Colalife, as you can see here. Simon and supporters have done an amazing job of gathering support, using social media, to engage Coca Cola with the idea of using their unique distribution system to get life-saving medicines to African villages, where one in five children die before the age of five. The campaign has reached a crucial phase – and I hadn’t caught up with the fact that Simon is giving up his Civil Service job to concentrate full-time on the campaign … even though no funds are yet available.

He keynoted at the event, and then talked to me afterwards. Why the move? His reply: “I’m going to try and make this happen – I think if I don’t do it now, I’ll regret it forever”. Let’s get fundraising.

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