The Social by Social handbook written by Amy Sample Ward, Andy Gibson, me, and Nigel Courtney and Professor Clive Holtham of Cass Business School got a really nice mention from Craig Newmark (as in Craigslist) in no less than the HuffingtonPost.
Hey, if you’re interested in using social media in your organization, and you should be, Social by Social: A practical guide to using new technologies to deliver social impact is the real deal.
Its focus really is on how to get your organization really using the stuff, looking at practical measures like getting buy-in from the top and the bottom.
As I wrote earlier, we launched at Reboot Britain with a web version, but you can now download a pdf of the whole 275 pages for free. Once you’ve done that, and skimmed through, I’m sure you’ll be convinced it is worth ordering a copy for £9.99. Sometime print is, well, more of a pleasure to read, and there’s a lot there. Download and ordering here.