Today very big media (the BBC) met very small media (London hyperlocal bloggers and online community managers) and found they had something to work on together. It might be the start of something significant for local communities.
Their shared interest was that the London TV analogue signal will be switched off next month, starting on April 4. For most people it will be a simple matter of retuning their digital sets if they are using Freeview – but there are still many who will need equipment like a set-top box.
The get-together, in the BBC Council Chamber, was organised by Hugh Flouch of Networked Neighbourhoods
About 1.4 million people could be eligible for the BBC help scheme, which can include installation, advice, and follow-up support for 12 months. However, despite all the publicity, there may be some people who suddenly find their TV isn’t working any more.
Local web sites, like Harringay Online, run by Hugh and other local volunteers, have good connections in their neighbourhoods, as Networked Neighbourhoods research shows – and not just online. They are likely to know who’s who in local networks, and be able to get the word out in various ways.
We heard details of BBC plans from Liam McKay, Switchover Help Scheme Manager for London, and also from presenter Maggie Philbin, who has been spreading the word at events around the country. Then we got into huddles to come up with some ideas of our own, on how bloggers and BBC could work together. As well as local site managers, we had Matt Brown, editor of The Londonist, whose site has enormous reach throughout the capital. It all sounded very promising.
The bigger idea, as Hugh explains in the interview, is that BBC and hyperlocal sites both have a public interest role, and could work together more to deliver on that. BBC can’t always get to the grassroots … and while local sites definitely are grassroots, they need more nourishment to keep going.
The possibility of collaboration with the BBC, and other big agencies, could make it worthwhile for the bloggers and site managers to develop a network that could offer more more fine-grain communication locally. A London network isn’t a new idea, as Hugh explained, but this time something might be possible, particularly if the BBC could help out – perhaps by listing local sites at BBC London. There has to be something in the collaboration for both sides. Samantha Latouche explains more about the help scheme.
Maggie Philbin lives in Chiswick, and when she isn’t out evangelising the switchover help service, drops in to her local site to see what’s happening locally.
I go on to my local website chiswickw4.com at least once a day, and if I’m working from home it is slightly more, because there is something slightly addictive about checking out what’s going on. I know it doesn’t matter whether you have lost your cat or there has been some horrendous tragedy, I know the web site will cover it, and the forum will cover it. They are a really powerful source of local news and the place that you turn to.
“Sitting around this table today was this absolutely golden resource across London, of the people who know their areas. No matter how hard you try as a big organistion like the BBC you cannot know your areas as well as the people in this room. Tapping into this knowledge is really useful for the BBC – and I hope it can be reciprocal, and can go both ways.
I don’t think the London bloggers could have hoped for a strong endorsement – and if this interview is useful for a local site, you can get the embed code here. I would just be glad of a link back.